Kona Brewing Co. has been brewing craft beer inspired by the Hawaiian Islands since 1994. As Kona's brand design team, we’re always discovering new ways to bring the islands to life in a meaningful way. When they wanted to launch with a new line of seltzer, we knew pursuing what was authentic to the brand would be more powerful than following the pack. 

To break out in a crowded category, we start with what’s true. Inspired by vibrant fruits, flowers, and plants found only in Hawaii, we saw Kona Seltzer as a sensory experience that evokes escapism and place—while avoiding over-the-top cultural caricatures.

Kona’s Spiked Island Seltzer is tiki cocktail chic—not kitsch—with vibrant colors that leap forward in a category dominated by light-colored designs.